01
The hydrogen bus
The eCitaro fuel cell presides over the stand on its own carpet: the zero-emissions strategy, in the flesh.
Daimler Buses · FIAA 2024 · How the house was built
Two brands, 1,295 m² and the bus that's coming.
Chosen in a competitive pitch and reviewed from Germany: the home of Daimler Buses at the bus industry fair. Mercedes-Benz and Setra under one roof — and at the centre, the eCitaro fuel cell, the energy to come, presiding. This is how it was built.
02
Two brands, one roof
Mercedes-Benz and Setra live side by side with their own identity — sober black and Setra red — inside one house.
03
Where business happens
Social area, bar and meeting rooms: bus-industry deals close at the table, and the table is in the stand.
04
Electronics on display
The electric ecosystem piece by piece: the e-Systems exhibited and explained on a touch screen.
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The house of the news
Daimler Buses opened FIAA with its press conference inside the stand: the stage doubles as a press room.
From render to reality
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Drag: on the left, the project render; on the right, the real photograph at the fair. What we show is what we deliver.
The story we told
Tomorrow's energy, shown today.
FIAA 2024 was the year Daimler Buses put electrification centre stage: the eCitaro fuel cell presiding, the chassis exhibited on an LED platform, and the zero-emissions strategy told live to the industry press.
Everything revolves around energy.
What we made possible
The home of the industry, won in competition.
Chosen against competing studios and reviewed from Germany, the stand played headquarters: vehicle exhibition, business in the social area, and Daimler Buses' opening press conference inside its own house.
1.295 m²of stand (42 × 30.5 m)
43 mof perimeter banner
2brands: Mercedes-Benz · Setra
noisy.art — the eyeVisual direction and graphics: 43 metres of banner and two brand identities living together.
noisyvr — the engineContent for screens and the e-Systems touch display: electrification you can touch.
Noisy Studio — the deliveryArchitecture, production and assembly of the 1,295 m², with real vehicles on display.
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