ALSA · FITUR · How the experience was built

A stand turned into a continuous scene.

Architecture, content, AI and interaction synchronised so the visitor inhabited the experience in motion. This is how it was built, layer by layer.

Narrative surface

Wall and ceiling as one audiovisual scene: 106 m² of LED telling a single story.

Continuity of movement

The content crossed the physical limits of the stand: the journey continued from ceiling to wall and from wall to horizon.

Art direction

Visual narrative, atmosphere and brand working as a single piece.

AI and interaction

The AI-powered Magic Mirror turned the visitor into an active part of the experience.

Integrated architecture

140 m² designed to sustain the content, raised at full scale against the clock. The space was structure, support and scene.

The story we tell

ALSA’s past, present and future.

Un viaje audiovisual que parte de los orígenes de la compañía, recorre su evolución y proyecta su visión de futuro. Datos, rutas y destinos se transforman en un relato que emociona, informa e inspira.

Todo nace de los mismos puntos.

PasadoLos orígenes

PresenteLa red que nos mueve

FuturoEl viaje que viene

DestinosConectados al mundo

What we made possible

First innovation prize at FITUR.

It was made possible by a scene built in three layers: an artistic vision that ordered the narrative, a technology able to sustain it in real time and a production that raised it to full scale at the fair.

140 m²of stand

106 m²of LED

12synced scenes

noisy.art — the visionArt direction and visual content: the narrative that gives the scene meaning before the technology even exists.

noisyvr — the engineSynchronised audiovisual scenes, AI and Magic Mirror interaction working in real time.

Noisy Studio — the deliveryArchitecture, production and assembly: the scene raised at full scale, against the clock, at the fair.

"El premio es más que vuestro. No tengo nada más que agradeceros vuestro trabajo, es una delicia trabajar con un equipo así."

Ana Urda · Dirección de Marketing · ALSA

Innovation awardFITUR · IFEMA Madrid

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