01
2012 · the first EEC
The Executive Experience Center is born: arches of light giving the space its identity from day one.
Nokia · Executive Experience Center · Espoo, Finland
A living platform that evolves with the brand.
Since 2012, Nokia has trusted Noisy —in collaboration with Agile Work— for its Executive Experience Center in Espoo: 560 m² across three areas working every day with real visits, content and commercial goals — a space that transforms with the brand while always keeping its identity.
A platform that evolves, year after year
02
2017 · the reinvention
The space is rebuilt entirely: more Nokia demo stations, new arches and AR/VR experiences for the visitor.
03
2017 · immersive journey
Main hall, demo wings and an executive lounge linked as a single journey.
04
2023 · the next layer
A wraparound projection wall brings Nokia 5G to landscape scale, ready for the next renovation.
The latest renovation is already underway — we’ll reveal it here soon.
What we made possible
Over a decade hosting Nokia’s clients.
The Executive Experience Center has been running every day since 2012: 560 m² across three areas, successively reinvented in 2017, 2023 and 2024, designed and built entirely by Noisy. Three in-house brands so architecture, technology and narrative speak the same language.
+10 yearsactive
560 m²of platform
3distinct areas
Three Noisy layers, one project
Noisy Studio — buildsFull design and construction of the 560 m² across three areas: modular architecture, furniture and the 2017, 2023 and 2024 reinventions that let the space grow.
noisyvr — enablesThe real-time technology layer — AR/VR, Digital Twin, Video Wall, spatial audio and dynamic lighting — synchronised for every visit.
noisy.art — the visionThe spatial narrative: each area conceived as a chapter of Nokia’s story, from the main hall to the executive lounge.
A showroom that has been working for over a decade: every day it hosts executives, partners and investors, and each renovation leaves it ready to keep growing with the brand.
Noisy Studio · Executive Experience Center · Espoo
+10 years activeEspoo, Finland · since 2012
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