01
The welcome spectacle
The visitor enters to a panoramic screen and an LED stage inspired by the logo: a virtual dancer dialogues with a piano — Orona’s metaphor for the harmony between technology and surroundings.
Orona Vision · Immersive show · Product showroom
A showroom experienced like a show.
Orona is one of Europe’s leading lift manufacturers, and its showroom had to go beyond showing product: it had to move people. We conceived it as a scripted immersive show — the visitor enters, touches, configures, walks and flies inside the brand, and leaves having lived it. Vision, spectacle and emotion at the service of engineering.
A show in six acts: enter, touch, fly
02
Touch and configure
Choose a design: the visitor touches physical material samples with haptic cells and the screen updates their lift in real time, showing it in its exact context.
03
Walk and fly
The journey becomes a simulator: a Walk Simulation takes the visitor through the city and the Omni One makes them fly among clouds — moving inside the product without moving from the spot.
04
A script that carries you
Entrance, passive demos, interactive demos, configurator, simulator and farewell: six linked acts that turn a sales visit into an experience worth remembering.
What we made possible
Turning a sales visit into a show.
Orona needed a showroom as memorable as its engineering is precise. We solved it as a scripted immersive show: six acts combining architecture, emotional content and real-time technology — panoramic screen, haptic configurator and Omni One simulator. Three in-house brands so the physical gesture and the digital response speak the same language.
6 actsof scripted show
Real timehaptic configurator
Omni Oneimmersive simulator
Three Noisy layers, one project
Noisy Studio — buildsThe show room: the panoramic screen, the large-format LED stage and the physical zones of the journey, designed to lead the visitor from brand to product.
noisyvr — enablesThe real-time engine of the whole show: a haptic configurator synced with the screen, Walk Simulation and Omni One integration to fly inside the product.
noisy.art — transcendsThe six-act show script and its emotional direction — vision, spectacle, flight — with the dancer-and-piano metaphor giving soul to the LED stage.
“More than showing a product, we direct a show. The visitor enters, touches, configures and flies — and leaves having lived the brand.”
Noisy Studio · Orona Vision · Immersive show
6 acts · immersive showJUNTOS a una nueva era digital
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