FITUR 2001
The entrance as a tunnel and a promise of travel: Renfe appears as infrastructure, journey and future in motion.
Renfe · FITUR · IFEMA Madrid · stands designed and produced by Noisy Studio, 2001 to 2009.
Renfe · FITUR · Over a decade of stands
Each stand was conceived as a sculpture representing a key moment in the company’s history: from the arches of 2001 to the organic forms of 2009, design, production and travelling construction, year after year.
A decade, year by year
The entrance as a tunnel and a promise of travel: Renfe appears as infrastructure, journey and future in motion.
A curved, translucent volume for a brand that knew high speed well: lightness and a new scale.
A luminous façade turned into an icon: institutional presence becomes emotional architecture.
Organic forms, flow and continuity: the stand stops being a container and becomes a brand landscape.
The AVE made space: speed, tension and movement expressed as a large inhabitable sculpture.
What we made possible
Every two years Renfe put all its events out to tender — in Spain and internationally — and Noisy won them: more than ten projects a year, from 2001 to 2009, turnkey. End-to-end design, production and build, with a new identity renewed each cycle.
With Noisy you build a team that feels like home. Year after year they surprised us with ideas no other studio had imagined.
Emilio Martínez · Head of Relationship Marketing · Renfe
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