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An auditorium for science
A large immersive auditorium where the audience gathers around the scientific content, at any scale and from anywhere.
Roche · Virtual world · Scientific communication
Explaining science with a world you walk through.
Complex science is understood better when it can be inhabited. For Roche we designed a navigable virtual world: an auditorium that turns data, biology and processes into a space the visitor walks through, where the invisible becomes landscape and every concept finds its place.
A navigable world for scientific communication
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Biology, made landscape
Cell networks, molecules and processes take shape around the visitor: the microscopic becomes architecture you can walk through.
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The invisible, in plain sight
Each mechanism unfolds in space with light and movement, to grasp at a glance what a flat chart would take long to explain.
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A guide who accompanies
A presenter leads the journey and translates complexity into story: rigorous science told as an experience.
What we made possible
Complex science, made clear.
We turned Roche’s scientific communication into a navigable world where the audience enters, explores and understands. A made-to-measure environment that gives body to the abstract. Three in-house brands so architecture, technology and narrative work as a single piece.
Customvirtual environment
Navigablefree roaming
Educationalscientific content
Three Noisy layers, one project
Noisy Studio — construyeThe spatial design of the auditorium and the environment: an architecture conceived to present and explain, made for the presence of the audience.
noisyvr — habilitaThe real-time 3D engine: intuitive navigation, visualisation of scientific data and processes, and access for audiences at any scale.
noisy.art — trasciendeThe scientific narrative and the direction of the experience: turning the abstract into a story you walk through and remember.
“Science is not simplified: it is made inhabitable. When you can walk inside a process, you understand it with your body, not just your head.”
Noisy Studio · Roche · Scientific communication
Custom worldScientific communication
Have complex science to explain? Let’s make it walkable.
Let’s talk about your world →