01
A set that looks real
A permanent photorealistic set recreating an old farmhouse surrounded by crop fields: the environment where Syngenta’s product makes sense.
Syngenta · Virtual showroom · Production set
A 100% virtual showroom that reaches the whole world.
When the setting is part of the message, the showroom can live entirely in the virtual. For Syngenta we designed and built a permanent, photorealistic production set: a renovated farmhouse surrounded by crops. Executives shoot on chroma and appear within the landscape where their products work — and every presentation is broadcast to global audiences.
A virtual set that presents product in its landscape
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The product, in its landscape
Seeds, products and innovations are presented inside the field that explains them. The landscape is part of the message: the setting tells as much as the product.
03
Shot in studio, broadcast to the world
Executives shoot on chroma and appear integrated into the virtual set. Every product briefing is recorded and broadcast to global audiences with full visual coherence.
04
An environment that breathes with the seasons
Art direction of the entire stage: atmosphere, graphic layers and seasonal adaptations so every presentation has a believable, immersive backdrop.
What we made possible
A permanent set that broadcasts product to the world.
Syngenta needed to present agri product in the landscape where it works, with the full freedom of the virtual. We solved it with a permanent production set: chroma shooting, photorealistic integration and global broadcast. Three in-house brands so the set, the broadcast technology and the art direction speak the same language.
100% virtualphotorealistic set
Permanentproduction set
Globallive audiences
Three Noisy layers, one project
Noisy Studio — buildsDesign and construction of the permanent virtual production set: the photorealistic set recreating the farmhouse surrounded by crops, built to present the product in the landscape where it works.
noisyvr — enablesThe technical production of the broadcast platform: virtual-set programming, camera logic, lighting control and distribution infrastructure to shoot in studio and broadcast to the world.
noisy.art — transcendsThe art direction of the entire virtual stage: architectural atmosphere, graphic layers, visual identity and seasonal adaptations of the environment, with an authorial eye.
“Everything went great. People asked who had made it for us and I recommended you without hesitation.”
Pedro Arranz · Syngenta Spain
Recommended by the clientVirtual showroom · agri product
Is your product better understood in its landscape? Let’s make it virtual.
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