IRIZAR · FIAA 2026 · A BRAND IN SPACE
A welcome that feels
like Irizar.
A sweeping curve. Timber columns among living trees. Fabric that draws you in. At FIAA, a familiar identity found a new warmth.
FIAA 2026 · IFEMA Madrid
1,526 m²
Spatial design and presentation
noisySTUDIO
THE DETAILS THAT MAKE THE WHOLE
Four gestures. One distinct character.01 / A RECOGNISABLE SILHOUETTE
You recognise the brand
before you read its name.
The sweeping overhead feature gives the stand its silhouette. It brings the vehicles together beneath a single, slender curve: open, poised and recognisable from the aisle.
Timber, white surfaces and golden light reveal the curve.
FROM THE FIRST IDEA TO FULL SCALE
It began
with a few lines.
Four simple volumes marked the positions of the vehicles. A curve began to give the space its shape. Then came the materials, the structure and the people who could build what those first lines imagined.
ONE IDEA, AT EVERY SCALE
From the sweeping curve
to the smallest detail.
Timber, light and white surfaces run through the whole design. They shape the architecture and return in the smaller pieces that bring products within reach.
WHEN PEOPLE ARRIVE
People make
the place complete.
The space finds its purpose when someone pauses, steps inside, starts a conversation and feels they belong.
A SHARED HISTORY
In 2011, Irizar asked us to create its current brand identity and bring it into physical space. Pure whites set a direction that later carried through to its showrooms. FIAA adds natural materials and a warmer atmosphere to that shared story.
Explore the Irizar headquartersWHAT STAYS
The stand
comes down.
Its character
stays.
Thank you, Irizar, for your trust.
And to everyone whose hands made it happen.